With so much competition in the marketplace, many businesses are continually looking for ways to build their brand and expand their reach to new markets. This requires a business to develop a solid foundation of people and products in their own organization, which is fundamental to building a solid brand. However, some smart businesses are taking their growth to a whole new level by finding ways to rivet their clients and friends to their brand. Let me explain what I mean.
I was recently speaking with the marketing director of a wealth management firm that is heavily invested in wellness for their advisory team, as well as all of the other employees that make up their “family.” It was remarkable hearing about the kinds of wellness programs they conduct on a regular basis, and I am privileged that they are going to bring me in to conduct my unique programs as well. These types of programs are key to developing your employees – an essential part of your business foundation.
While we were chatting about the possibilities, she mentioned that they sometimes invite their clients to the workshops. What a terrific idea that is! It’s like passing forward the incredible, life-altering skills they are learning to their own clients. Now there’s a firm that GENUINELY cares about their clients!
And how do you suppose the clients now view this firm? Think they’ll start telling all their friends about the wonderful service and workshops they are getting? Of course, they will! This firm is creating brand advocates that will do their marketing for them – it’s brilliant!
You can incorporate this same initiative in your business. Here are some tips on how to start:
- Start from Within. Just as the company I mentioned above did, you need to start by investing in your internal teams to ensure that they are full supporters of your business and brand and have the skills necessary to offer your customers the best possible product and service. Just remember, it’s not only about what they know, but how they act and manage themselves around customers and clients.
- Offer Something Your Competitors Do Not. If you are looking for a sure way to stand apart from your competitors, find something they don’t offer and add it as an offering for your customers. Keep in mind; it has to have value and be something that your customers would want. Try using customer surveys to learn more about what they want and get creative to find something of value to offer.
- Ask Customers for Referrals. Your customers and clients are your best brand advocates, but businesses often fail to ask them to refer their business to friends and family that might be interested. While you can offer incentives for referrals, it’s not necessary. If you are providing excellent service and products that they can’t get elsewhere, and your customers actually feel that you have their best interest at heart, they’ll happily recommend you.
By investing a little time and money into your employees and customers, you’ll begin to see big returns on the building of your brand and business. Just ensure that you are taking the right steps towards success!